Monday, May 23, 2016

How Do I Establish Credibility on LinkedIn?



If you want to establish credibility on your LinkedIn profile instantly, use an expert video. What do I mean by that?

Imagine right below your summary, you have an expert video hosted on YouTube. In this small presentation, you introduce yourself, just like I’m doing in my video! After briefly introducing yourself, include the three most common questions you receive within your industry. Ideally, these questions should be ones they likely already have in mind. Go ahead and answer them within 90 seconds.


For instance, as the LinkedIn Diva, one frequently asked question is, “How do I endorse someone for their skills?” If someone is going to recommend you, they need to know who you are. What is your expertise? This little sample gives them a glimpse of what you do.


Mention how someone can follow up with you by phone or email after connecting on LinkedIn.


Additionally, this resource lets people know how to reach out and connect with you. At the end of the video, you should mention how someone can follow up with you by phone or email after connecting on LinkedIn. If you have a tagline, sign off with that! 

Here are some previous examples. Vyral Marketing is an excellent resource for setting this up!
Again, you can create this independently with your computer to gain instant credibility, earn referrals, and share a resource about you with your network. 

If you’re curious about LinkedIn, feel free to reach out by phone or email. I’d be happy to answer your questions, which could end up as future video topics!

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